Every product begins with the materials. We choose fabrics that meet our performance standards while avoiding harmful chemistry and unnecessary impact. When the right fabric doesn’t exist, we develop it.

Designing for durability, both in performance and in style, is one of the most sustainable choices we can make, and we consider cost per wear from the start. We prioritize bluesign®-approved fabrics, use PFAS-free DWR, and give unused materials a second life through our Special Projects collection.

Great products are made all over the world, but we produce as much as possible here in the U.S., with nearly everything sewn in the Bay Area. Close proximity lets us work directly with our sewing partners, maintain quality, and operate responsibly, with clear communication and shared accountability at every step.

Domestic production reduces emissions, supports skilled jobs, and keeps value circulating in the local economy. It’s more complex and often more expensive than producing overseas, but for us, it’s the right choice.

We wouldn’t be here without our community. The riders who wear our gear, the friends and families who support us, and the people who ask hard questions and expect better. They inspire us, but they also hold us accountable.

Being a small brand means we feel that connection every day. We’re proud to be part of a community that cares about quality, about longevity, and about the health of the places we ride.