normal, ornot
about us
We make clean, timeless cycling apparel that performs without demanding attention. Inspired by San Francisco’s ever-changing weather, our pieces are built to layer, adapt, and last, with a focus on quality construction and responsible production. Most of our gear is made in the USA, and while we may like to ride fast sometimes, we are very far from fast fashion.
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sustainability
We occasionally ride fast, but we’re far from fast fashion.
We believe the most sustainable product is one you’ll actually wear for years. That means designing timeless pieces, choosing durable materials, not chasing trends, and producing responsibly.
it starts here
Fabric + Materials
We prioritize recycled materials, PFAS-free coatings, and deadstock textiles. Recycled fibers reduce energy use, water consumption, and greenhouse gas emissions compared to virgin materials. Deadstock fabrics give unused materials a second life, rather than letting them sit in warehouses or head to landfills.
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1% FOR THE PLANET
Every Ornot purchase sends 1% to nonprofits protecting clean air, clean water, and the places we ride through 1% for the Planet.
For us, that’s a real commitment. As a small, independent company, we build responsibility into everything we do, from recycled fabrics to California manufacturing to compostable packaging. When you choose Ornot, you’re helping protect the places that make riding worth it.
san francisco, ca
VISIT US
Our showroom sits on the best block for cyclists in San Francisco, a natural starting point for rides into Marin and an easy place to land afterward with a coffee. Did we mention Arsicault?
We also stock a few of our favorite brands, including Spurcycle, Ultradynamico, QUOC, and Hummingbird, so you’re covered for whatever the ride throws your way, Ornot.
aftercake, ornot
we ride bikes
We lead a city ride from the shop Tuesday mornings at 8:30am. This is a mixed terrain ride at a pretty chill pace with total ride duration right around 1.5 hrs. Everyone is welcome and most bikes will do fine, although you should be comfortable on some dirt and gravel paths. Here is an example of a typical After Cake ride.
