We carefully design our clothing using fabric made from certified and traceable recycled or natural fibers. We even have an entire “Special Projects” collection which is made using deadstock fabric and remnants. When sourcing we always try to source Bluesign approved or Oeko-Tex certified fabric, and we have moved to using all PFAS-free DWR coatings.

Much of our clothing is made in the USA (mostly California!). We work closely with our sewing partners to ensure a quality product and a responsible manufacturing process. Having our production close also helps reduce emissions. Domestic production is important to us and much harder than producing overseas. It also costs more - but we think it’s the right thing to do with regard to jobs, sustainability and our local communities. 

You shouldn’t have to pay a bunch of money for clothing that advertises itself. We like to make gear that keeps the focus on the ride, not the logo on your chest.

Making things creates carbon, from production to shipping and beyond. We’re excited to move into our fifth year as a Climate Neutral Certified brand.  Not only have we offset our entire carbon footprint since 2019 with certified carbon credits, but we also work aggressively towards minimizing our carbon output with every decision. We could all be part of the solution, Ornot. 

1% of all sales are donated to approved nonprofit organizations committed to protecting the air we breathe, the water we drink, and the world we play in. 1% For the Planet ensures that giving goes directly to highly vetted environmental nonprofit organizations to make the most impact possible.

Our packaging and soft sided mailers are either recycled, compostable or even upcycled from plastic harvested from the ocean. We encourage anyone doing an exchanging to re-use the original soft sided mailer when returning anything to us.

Racing, commuting, cruising or crushing - it’s all about people and the experiences. Bikes are fun, and we don’t take it too seriously.