1 For the Planet
1% For the Planet
Every time you purchase from us we donate 1% of that sale to approved nonprofit organizations committed to protecting the air we breathe, the water we drink, and the world we play in. 1% For the Planet ensures that giving goes directly to highly vetted environmental nonprofit organizations to make the most impact possible.
With every purchase made, you are not only supporting a small business and donating 1%, but you are pressuring others to make that same pledge (remember peer pressure?). Seismic changes happen when everyone's involved and we happen to be big fans of unpolluted air and water.
Why are we doing this?
For us, 1% of sales or total revenue is actually a significant commitment. We don't have venture capital or outside investment but we believe making this pledge is an essential component of doing business the right way. Everyone at Ornot already makes their own personal choices to help mitigate their impact, but as a company, we should do something too. Manufacturing 90% of our products in California inherently cuts our carbon footprint due to transportation efficiencies, environmental regulations and California's commitment to renewable energy. We already use post consumer recycled plastic in our socks. Our fabric partner, Polartec
, has committed to 100% recycled materials and biodegradability which is a big deal, and our mailers are made from recycled paper products. But in the end, committing to 1% takes us a step further and literally puts our money where our mission lies. This coming year we have some new products made with recycled fabrics that we're excited about. Stay tuned, Ornot.
About 1% for the Planet
1% For the Planet
brings people and companies together to increase smart environmental giving. In 2002, Yvon Chouinard, founder of Patagonia
, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. Since their inception, they have certified more than $225 million in support to approved environmental nonprofits. At the end of the financial year they review our revenue and certify our giving to approved nonprofits. Everything is on the up and up.
1 more thing!
In 2020, we're making a pledge to calculate and offset our carbon footprint to become carbon neutral with the help of ClimateNeutral.org
. More on this in April.